Published: Mon, March 26, 2018
Tech | By Tabitha Holland

Facebook apologises for data scandal in United Kingdom newspaper ads

Facebook apologises for data scandal in United Kingdom newspaper ads

The admission was written beneath the headline: "We have a responsibility to protect your information".

The company's chief executive made the admission as Facebook claimed it was now investigating "every single app that had access to large amounts of data" belonging to its users.

Jeffrey Chester, executive director for the consumer-privacy group Center for Digital Democracy, said Facebook is blaming app developers and outside firms like Cambridge Analytica "instead of saying, 'we need to really look at cleaning house'".

"But for now, we see no signs of advertiser demand diminishing; on the contrary, worldwide ad spending on Facebook is expected to rise more than 22% this year, reaching $48.85bn [£35.5bn]".

Mozilla, which makes the popular Firefox web browser, has become the first major organization to stop advertising on Facebook amid the controversy over the Cambridge Analytica files.

Cambridge Analytica has denied wrongdoing, and the firm said it deleted any data it received from Kogan and denied using any Facebook data in its political work. "We're now taking steps to make sure this doesn't happen again", the ads said. Facebook, however, said it recently learned from journalists that Cambridge Analytica may have kept some of the data, spurring an investigation. Kogan says he is being made a scapegoat. The consultancy said it did not use the data in work it did for the 2016 United States election.

But then the information was later transferred to third parties, including Cambridge Analytica. It is this data dump that reveals the extent of Facebook's data harvesting - surprising even for a company known to gather huge quantities of personal information.

Last week, the embattled analytics company suspended its CEO, Alexander Nix, in the wake of a UK Channel 4 report showingundercover footage of Nix claiming he met Trump "many times" and that the company was responsible for a wide swath of the Trump campaign's activity.

What's Steve Bannon got to do with it?

Born in NY, the computer programmer shot to notoriety after building a social network with his buddies at Harvard University that grew to eclipse all others in the West, and in the process he has gained a reputation for a ruthlessness not uncommon among titans of industry.

Facebook also plans to remind you which apps have your permission to mine your information; this way you can rescind your permission and prevent certain apps from obtaining your information.

Zuckerberg apologizes for what he calls a "breach of trust" with user information.

"The committee has repeatedly asked Facebook about how companies acquire and hold on to user data from their site, and in particular about whether data had been taken without their consent".

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