Published: Thu, April 12, 2018
Tech | By Tabitha Holland

Apple Music has 40M subscribers, gets new worldwide head

Apple Music has 40M subscribers, gets new worldwide head

Schusser was previously the vice president of Apple Music & International Content.

According to Variety, the news was confirmed earlier today (April 11) in an internal memo from Apple's SVP of Internet Software and Services Eddy Cue - to whom Schusser will report in his new role.


With Schusser's promotion, Apple marketing exec Tracey Hannelly has now been promoted to lead worldwide services in 155 markets. In the role, he'll aslo oversee Apple's services outside the United States, including the App Store and iTunes. He will make the move from London to California.

It's another milestone for Apple's service, which hit 30 million subscribers in September 2017, although Apple still has a way to go before it tops Spotify's 70 million paid subscribers around the world.


By comparison, industry leader Spotify - which publicly listed its shares last week, fetching a market capitalization of $29 billion - disclosed in February that it had 71 million paying subscribers.

Apple resisted the subscription-music model for years as its iTunes service dominated sales of digitally downloaded music. While Spotify does offer a free tier of service supported by ads (which has another 70 million users), Apple offers a three month free trial that is now being used by 8 million members.


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