Published: Fri, September 14, 2018
Sport | By Tony Jimenez

Colin Kaepernick's first advert with Nike has dropped

Colin Kaepernick's first advert with Nike has dropped

Other players followed suit, starting a movement.

"I don't mind them protesting brutality", he said. "You can not do that". "I've seen Colin Kaepernick's ad, I thought his message was in the right direction".

"If people say your dreams are insane, if they laugh at what you think you can do, good!"

Meanwhile, the hashtag #NikeBoycott was trending on Twitter.

Nike shares dipped on Wednesday but had climbed in trading on Thursday.

Nike did not return a request for comment about its strategy.


The tweet inspired more players to kneel, which revived the issue between the players and their rights within the NFL. The evening culminated in the reveal of the latest LeBron James Nike basketball shoe: a women's sneaker designed by three female African-American designers and inspired by strong African-American women.

"I stand for anybody that believes in change".

Kaepernick has become a polarising figure after refusing to stand for the national anthem in 2016 in an effort to draw attention to racial injustice in America.

"Serena Williams. her catsuit and them supporting it and now seeing them pick up Colin Kaepernick". Many poked fun at the boycott, even filming satirical videos of themselves "destroying" their own Nike gear in ludicrous ways.

Meanwhile, Andrew H Scott, the mayor of Kentucky city Coal Run, said he was "officially done" with Nike and the National Football League and asked Nike to cancel an order, while several videos showed Nike trainers being burned.

Companies are often pushed to respond to negative publicity or public pressure.


Panthers quarterback Cam Newton and wide receiver Devin Funchess addressed the Nike campaign on Wednesday. "But I'm such a huge, huge, wholehearted supporter of Colin that I'm very proud that someone understands what he's done and (is giving) him some kudos".

"Having a huge company back him could be a controversial reason for this company but they're not afraid and I feel like that was a really powerful statement to a lot of, a lot of other companies", Williams said. It appears the slogan applied to Nike itself, as well.

Brian Gordon, CEO of Engine Shop, a sports and entertainment marketing agency, said the ad is provocative but "authentic to who they are and the communities they represent and speak to", including the athletes.

There were 2.7 million mentions of Nike over the previous 24 hours, the social media analysis firm Talkwalker said at midday, an increase of 135 percent over the previous week.

"You may have a negative reaction or a positive reaction, but you have a reaction", he said.


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