Published: Tue, November 06, 2018
Arts&Culture | By Kristi Paul

NBC says it will stop airing Trump immigrant ad


Trump was asked about the controversial ad on Monday before taking off on the campaign trail. The Daily Beast reports the company said in a statement, "This ad violates Facebook's advertising policy against sensational content so we are rejecting it".

Facebook is still allowing its members to post the ad in their news feeds, however.

President Trump tweeted out a lengthier version of the ad last week.

The advertisement aims to motivate Republican turnout by vilifying a group of migrants walking toward the United States southern border, wrongly portraying them as invaders and criminals. It seemed created to stoke fear ahead of the midterm elections and increase Republican turnout. Much of CNN's coverage of the ad has been highly critical.


Many viewers were stunned when it aired during "Sunday Night Football", which is one of the most watched programs on television, regularly averaging more than 10 million viewers.

The Department of Homeland recently said the premise of the ad is indeed correct. However, it's worth remembering why the ad was on NBC at all: to get a message out to the largest possible audience ... which, let's not forget, is the exact same reason NFL players chose the national anthem as the venue for their protests.

NBC and Facebook also said on Monday that they would no longer show the ad. "We regret the decision that the ad ran at all", the source said, "and it will not air on any NBCUniversal property, locally or nationally". Parscale didn't mention Fox News.

Fox News also distanced itself from the commercial.


Mr. Trump's campaign manager, Brad Parscale, tweeted that NBC News, CNN and Facebook had chosen "to stand with those ILLEGALLY IN THIS COUNTRY".

He said the media was trying to control what people see and think.

"I am disgusted that you would air that after [CNN] refused to air because it is explicitly racist". He added: "We have a lot of ads, and they certainly are effective based on the numbers we are seeing".

"Your questions are offensive a lot of the time", he told the publication. But Trump has made the correlation many times, including during his June 2015 announcement, in Trump Tower, that he was running for president.


CNN reported that the ad had not been submitted to the remaining two broadcast networks, ABC and CBS.

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