Published: Sat, January 12, 2019
Tech | By Tabitha Holland

New software can be used to track shared Netflix accounts

New software can be used to track shared Netflix accounts

The terms of service for each streaming service is different, and many state that users can be logged into numerous devices at a time, but Synamedia says that the system could be used to target those who abuse the privileges and overshare or sell passwords to other users.

At CES 2019 in Las Vegas earlier this week, video software provider Synamedia unveiled a new AI-based service created to crack down on password sharing. The technology, it says, "combats the rapid rise in account sharing between friends and families, turning it instead into a new revenue-generating opportunity for operators".

If adopted, it could be the latest in a change to the way streaming services clamp down on users gaming the system.

This platform then analyses data from all users, which depends on many factors, like the location of the account that has been accessed, what content is being watched, and through which device, etc.

Fingers crossed we can stay watching on our ex's account for a little bit longer!

The year 2018 was really "the year" when 22-odd streaming services like Netflix, Amazon Prime Video and Hotstar drove much of the content giving an upthrust to viewers count on the web. During your Netflix membership we grant you a limited, non-exclusive, non-transferable right to access the Netflix service and view Netflix content.

The company cites research showing that about one in four millenials give other people their credentials for video streaming services, as well as predictions that billions of dollars in potential revenue are being lost to password sharing.

According to Synamedia, its system is now undergoing pilot trials at a number of undisclosed streaming firms.

"Casual credentials sharing is becoming too expensive to ignore", Jean Marc Racine, CPO and GM EMEA of Synamedia, said. "That is why Synamedia's Credentials Sharing Insight tool applies behavioral analytics and machine learning to detect sharers", Synamedia said.

Trials of the machine learning system have already begun, Synamedia revealed.

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